![a [digital project] display on a laptop](https://cdn.prod.website-files.com/6848f189b1eb4ecf993c46ee/6864ad2806bc51029f503a74_Screenshot%202025-07-01%20225252.png)
Infographic
Why Biking Works
One long-form layout designed to inform, inspire, and get more people riding.
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One long-form layout designed to inform, inspire, and get more people riding.
The layout was built to flow like a ride: with ups, downs, momentum, and meaningful turns.
The tone of the visuals balances whimsy with informative structure, avoiding dry data-heavy design.
The biggest challenge was keeping it fun while still delivering credible info in a tight space.