![a [digital project] display on a laptop](https://cdn.prod.website-files.com/6848f189b1eb4ecf993c46ee/6866e9fb3b1db5d8cee4e122_soft-pet-visual-pup-hssw.jpg)
Humane Society of Southern Wisconsin
Visuals That Feel Like Home
A gentle, welcoming identity for a shelter that puts care first.
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A gentle, welcoming identity for a shelter that puts care first.
This self-initiated rebrand reimagines how animal shelters can connect through calm, comforting design. The goal: a cohesive visual identity that feels as warm as the mission.
I explored multiple layout variations to ensure the identity could adapt to signage, print, and digital use. The core design brings emotional warmth while staying highly recognizable.
From everyday shelter materials to branded merchandise, these mockups show how the identity works across physical and digital spaces with consistency and care.
This project showed me how much organization and planning branding really takes. I gained a deeper appreciation for building systems that scale while staying visually tight.