![a [digital project] display on a laptop](https://cdn.prod.website-files.com/6848f189b1eb4ecf993c46ee/6866faaf3a92a2a6a4287f61_boatjuice-luxury-hero2.jpg)
Boat Juice
Bold Looks, Clean Boats
Elevating visuals for a bold, performance-focused boat care brand.
↓ scroll for work
Elevating visuals for a bold, performance-focused boat care brand.
A full Amazon product gallery designed for Boat Juice’s Luxury Kit, a bundle aimed at boaters with high-performance wake boats. The visuals needed to match the brand’s confident tone while clearly communicating value and use.
The look is clean, bold, and sporty, aligning with the lifestyle of high-performance wake boat owners. We leaned into energy, contrast, and action through image choices and layout structure.
While the brand didn’t provide strict guidelines, we developed visual rules from existing materials and elevated them. The result was a gallery that felt bold, organized, and unmistakably on-brand.
Building out a gallery from scratch forced me to think about rhythm, pacing, and how a shopper scrolls. It’s not just one image, it’s how the full set works together.