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Armor All Marine
A Familiar Look, Reimagined for the Water.
18 new product visuals pitched for a revitalized Armor All Marine line.
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18 new product visuals pitched for a revitalized Armor All Marine line.
This internal concept project aimed to revive the Armor All Marine product line. I created a full suite of 18 new labels and mockups designed for catalog and sales use, following strict brand guidelines.
The creative direction was clear: no deviations from the established Armor All identity. Color systems, layout grids, and icon styles were lifted directly from the brand guidelines.
I created 18 unique product labels for the Armor All Marine pitch, each based on a modular design system to ensure visual consistency and efficiency in production.
This pitch required fast turnaround with brand accuracy. My role was to adapt quickly, reuse design systems, and deliver high-quality files that looked ready for production
These mockups were built to simulate in-use, catalog-ready visuals for client review. They helped communicate brand impact at a glance.
Working within strict brand guidelines taught me how to balance consistency and clarity. I also learned how to maintain energy in visuals without over-designing.